Cookie policy

Last updated: September 30, 2026

This Cookie Policy explains how StadiumBricks uses cookies and similar technologies on stadiumbricks.com, including the Italian-language section available at stadiumbricks.com/it/.

This Cookie Policy should be read together with the StadiumBricks Privacy Policy.

1. What Are Cookies?

Cookies are small text files stored on a user's device when a website is visited.

Cookies can be used for different purposes, including:

• enabling essential website functions;
• remembering user preferences;
• maintaining session information;
• measuring website usage;
• analysing how visitors interact with website content.

Cookies may be set directly by the website being visited, known as first-party cookies, or by external services, known as third-party cookies.

Other technologies and identifiers may perform functions similar to cookies and are subject to the same consent rules where they are used for non-essential tracking purposes.

2. Categories of Cookies Used by StadiumBricks

Strictly necessary and technical cookies

These cookies are required for the operation of the Website, security, navigation or for remembering choices explicitly made by the user.

They do not require consent where they are strictly necessary to provide the Website or a service requested by the user.

This category includes the cookie used by the StadiumBricks consent management system to remember your cookie preferences.

Analytics and behavioural cookies

These cookies and technologies are used to understand how visitors use StadiumBricks and to improve the Website.

They include:

• Google Analytics 4, used for website statistics and traffic analysis;
• Microsoft Clarity, used for behavioural analytics, heatmaps and session replay.

These technologies are not activated until you provide consent.

You may refuse them without affecting your ability to browse the Website or purchase StadiumBricks products.

3. Consent Management

StadiumBricks uses the open-source tarteaucitron.js consent management system.

On your first visit, optional analytics and behavioural services are disabled by default.

The cookie banner allows you to:

• accept all optional cookies;
• refuse all optional cookies;
• customise your preferences for individual services.

Your consent preferences are stored in a technical cookie so that the Website can remember your choice.

You can change or withdraw your consent at any time by selecting Cookie settings in the footer of the Website.

Changing your preferences will apply to subsequent processing. Withdrawal of consent does not affect processing lawfully carried out before withdrawal.

4. Cookies Used to Store Your Consent Preferences

tarteaucitron

Provider: StadiumBricks / tarteaucitron.js
Category: Strictly necessary / technical
Purpose: Stores the user's cookie consent choices and prevents the Website from asking for the same preferences on every visit.
Typical duration: 365 days
Consent required: No

This cookie does not perform advertising or behavioural profiling. Its purpose is solely to record and respect the user's privacy preferences.

5. Google Analytics 4

StadiumBricks uses Google Analytics 4 to understand how visitors use the Website.

Google Analytics may collect information concerning:

• pages visited;
• visit duration;
• navigation path;
• traffic source;
• browser and device;
• general interaction events;
• approximate geographical location;
• pseudonymous identifiers.

For users in the European Union, Switzerland and the United Kingdom, Google states that individual IP addresses are not logged or stored. IP information may be used temporarily to derive approximate geographical information and is then discarded.

Google Analytics is activated only after consent.

_ga

Provider: Google Analytics
Category: Analytics
Purpose: Distinguishes pseudonymous users.
Default duration: 2 years
Consent required: Yes

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For StadiumBricks, the cookie name may contain the identifier associated with the Google Analytics property.

Provider: Google Analytics
Category: Analytics
Purpose: Maintains session state and associates activity with the relevant analytics session.
Default duration: 2 years
Consent required: Yes

Google may change the names, characteristics or duration of cookies used by Google Analytics. The current information provided by Google should therefore be considered the authoritative source for technical details.

6. Microsoft Clarity

StadiumBricks uses Microsoft Clarity to understand how visitors interact with its pages.

Clarity may record behavioural information such as:

• clicks and taps;
• mouse movements;
• scrolling;
• navigation paths;
• page interaction;
• browser and device information.

Clarity uses this information to generate aggregated statistics, heatmaps and session replays that help StadiumBricks improve the usability of the Website.

Clarity is activated only after consent.

Microsoft states that Clarity stores pseudonymous identifiers in cookies in order to associate interactions with users and sessions.

_clck

Provider: Microsoft Clarity
Category: Analytics / behavioural analytics
Purpose: Stores a pseudonymous Clarity user identifier and preferences so that subsequent visits to the same Website may be associated with the same identifier.
Typical duration: approximately 1 year
Consent required: Yes

_clsk

Provider: Microsoft Clarity
Category: Analytics / behavioural analytics
Purpose: Connects multiple page views into a single Clarity session recording.
Typical duration: approximately 1 day
Consent required: Yes

Depending on browser settings and Microsoft's current service configuration, Microsoft may also use cookies on Microsoft domains including:

• CLID;
• ANONCHK;
• MR;
• MUID;
• SM.

These cookies are used by Microsoft for purposes including pseudonymous browser identification, analytics, session management and synchronisation of Microsoft identifiers.

Their characteristics and duration are determined by Microsoft and may change over time.

7. Session Recordings and Heatmaps

Microsoft Clarity may create session replays and heatmaps after the user has consented to the service.

These functions are intended to show how visitors interact with Website pages, for example:

• where visitors click;
• how far they scroll;
• which pages or sections receive attention;
• where navigation difficulties may occur.

StadiumBricks uses these features only for Website analysis and improvement.

Sensitive form information is intended to be masked by Clarity's privacy mechanisms, and StadiumBricks does not intentionally use session replay functionality to capture information entered into payment, contact or other sensitive fields.

8. No Personalised Advertising Cookies Currently Used

The current StadiumBricks configuration of Google Analytics 4 and Microsoft Clarity is used for statistical measurement and Website user-experience analysis.

StadiumBricks does not currently use these tools on this Website to serve personalised advertising to visitors.

If advertising or additional tracking technologies are introduced in the future, this Cookie Policy and the consent management system will be updated accordingly.

9. International Processing

Google and Microsoft operate international technology infrastructures.

Information collected through Google Analytics or Microsoft Clarity may therefore be processed in countries outside the European Economic Area.

Where required, such transfers are subject to the safeguards provided by applicable data protection law, including adequacy decisions, the EU-U.S. Data Privacy Framework and/or Standard Contractual Clauses as applicable.

Further information is available in the StadiumBricks Privacy Policy and in the privacy documentation provided by Google and Microsoft.

10. How to Change Your Cookie Preferences

You can modify your choice at any time.

Select Cookie settings in the footer of any StadiumBricks page.

The cookie management panel allows you to:

• allow Google Analytics;
• block Google Analytics;
• allow Microsoft Clarity;
• block Microsoft Clarity;
• review and save your current preferences.

You may also delete cookies directly through your browser settings.

Deleting the StadiumBricks consent-preference cookie may cause the cookie banner to be displayed again on your next visit.

11. Browser Controls

Most browsers allow users to view, delete or block cookies.

Blocking all cookies through your browser may affect the operation of some Website features, including cookies that are technically necessary.

Browser controls operate independently from the StadiumBricks consent management panel.

12. Changes to this Cookie Policy

The technologies used by the Website and the cookies used by external providers may change over time.

StadiumBricks may therefore update this Cookie Policy when:

• new services are introduced;
• existing services are changed or removed;
• cookie characteristics change;
• applicable legal requirements change.

The latest version will always be published on this page.

13. Contact

For any question regarding the use of cookies or tracking technologies on StadiumBricks, please contact:

StadiumBricks di Daniel Cadirola
Via Plinio il Vecchio 6
21047 Saronno (VA), Italy
Email: [email protected]